Pharmaceutical Marketing —— A Practical Guide

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ISBN: 9781574911183 出版年：2015 页码：404 Dogramatzis, Dimitris CRC Press

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades int