Advances in Business and Management Forecasting vol.6

ISBN: 9781848555488 出版年：2009 页码：281 Kenneth D Lawrence Ronald K Klimberg Emerald Publishing Limited

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.