Advances in Business and Management Forecasting vol.8

ISBN: 9780857249593 出版年：2011 页码：208 Kenneth D Lawrence Ronald K Klimberg Emerald Publishing Limited

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.