Advances in Business and Management Forecasting vol.7

ISBN: 9780857242013 出版年：2010 页码：256 Kenneth D Lawrence Ronald K Klimberg Emerald Publishing Limited

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.