Organizing Marketing and Sales —— Mastering Contemporary B2B Challenges

----- 组织市场营销和销售：掌握当前的B2B挑战

ISBN: 9781787549692 出版年：2018 页码：368 Per Andersson Bjorn Axelsson Christopher Rosenqvist Emerald Publishing Limited

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.