Contemporary Issues in Marketing ManagementRUSH

ISBN: 9781617289798 出版年：2011 页码：120 Norazah Mohd Suki & Norbayah Mohd Suki Nova Science

In the recent and digitized business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees’ perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book