New Perspectives in Luxury Branding

ISBN: 9781785608636 出版年：2015 页码：224 Emerald Group Publishing Limited Emerald Publishing Limited

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands