International Marketing in the Fast Changing World

ISBN: 9781785602337 出版年：2015 页码：304 Shaoming Zou Bodo B Schlegelmilch Barbara Stottinger Emerald Publishing Limited

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.