International Marketing —— Emerging Markets

----- 国际市场营销：新兴市场

ISBN: 9780857244475 出版年：2011 页码：300 Shaoming Zou Huifen Fu Emerald Publishing Limited

Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.