International Marketing in Fast Changing Environment

Name: International Marketing in Fast Changing Environment
Rating: 3.87
ISBN: 9781781908969

ISBN: 9781781908969 出版年：2013 页码：350 Bryan Jean Jyh-Shen Chiou Shaoming Zou Emerald Publishing Limited

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内容简介

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

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