Digital Luxury —— Transforming Brands and Consumer Experiences

----- 数字奢侈品：改变品牌和消费者体验

ISBN: 9781526458940 出版年：2019 页码：281 Batat, Wided SAGE Publications Ltd

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.