Digital Marketing Strategies for Fashion and Luxury Brands

ISBN: 9781522526971 出版年：2017 页码：460 Wilson Ozuem Yllka Azemi IGI Global

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.