Stickier Marketing —— How to Win Customers in a Digital Age

----- 吸引力营销：如何在数字时代赢得客户

ISBN: 9780749471088 出版年：2014 页码：267 Leboff, Grant Kogan Page

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.