Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

ISBN: 9789813275461 出版年：2019 页码：345 Philip Kotler World Scientific Publishing Company

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.