A Practical Guide to CRM —— Building More Profitable Customer Relationships

----- 客户关系管理实用指南

ISBN: 9781138412446 出版年：2002 页码：303 Reynolds, Janice CRC Press

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need