Competitive Social Media Marketing Strategies

ISBN: 9781466697768 出版年：2016 页码：317 Wilson Ozuem Gordon Bowen IGI Global

Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.