Social Media in Strategic Management

ISBN: 9781781908983 出版年：2013 页码：329 Miguel R Olivas-Lujan Tanya Bondarouk Emerald Publishing Limited

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol