Product and Services Management

ISBN: 9781412908658 出版年：2006 页码：280 Avlonitis, George J Papastathopoulou, Paulina SAGE Publications Ltd

Product as an Economic Variable Types of Product Decisions Product Life Cycle and Marketing Strategy Evaluation of Product/Service Portfolio New Product/Service Development and Portfolio Models Pre-Development Activities of New Products and Services Development, Testing and Launching New Products and Services Successful Adoption and Diffusion of New Products and Services Identification and Revitalization of Weak Products and Services Evaluation of Weak Products/Services and Elimination Strategies Organizational Arrangements for Developing, Managing and Eliminating Products and Services