Product and Brand Management

ISBN: 9781984603678 出版年：2018 页码：316 Daniel Slone Bibliotex

This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter in the book presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance and how they are used effectively in the business world. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.