Games and Gamification in Market Research —— Increasing Consumer Engagement in Research for Business Success

----- 市场研究中的游戏和游戏化：增加消费者参与研究以获得商业成功

ISBN: 9780749483357 出版年：2018 页码：361 Adamou, Betty Kogan Page

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.