Qualitative Consumer and Marketing Research

Name: Qualitative Consumer and Marketing Research
Rating: 3.67
ISBN: 9780857027672

ISBN: 9780857027672 出版年：2012 页码：240 Belk, Russell W Fischer, Eileen Kozinets, Robert SAGE Publications Ltd

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内容简介

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

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