Brand Failures —— The Truth About the 100 Biggest Branding Mistakes of All Time

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ISBN: 9780749462994 出版年：2011 页码：256 Haig, Matt Kogan Page

Chapter - 01: Introduction Chapter - 02: Classic failures Chapter - 03: Idea failures Chapter - 04: Extension failures Chapter - 05: PR failures Chapter - 06: Culture failures Chapter - 07: People failures Chapter - 08: Business cycle failures Chapter - 09: Rebranding failures Chapter - 10: Internet and new technology failures Chapter - 11: Tired brands