The Handbook of Field Marketing —— A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

----- 区域市场：直销外包的理解

ISBN: 9780749456269 出版年：2009 页码：271 Williams, Alison Mullin, Roddy Kogan Page

Practice face to face personal contact direct marketing with this comprehensive guide, covering selling promotions, exhibitions and road shows, merchandizing, auditing, sampling and demonstration and mystery shopping.