The Theory of Advertising —— A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

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ISBN: 9781330245934 出版年：2016 页码：251 Walter Dill Scott Forgotten Books

An acknowledgment of courtesy is also due to the Agate C lub of Chicago, which has generously transferred to the author the Copyright of an address originally delivered before their members, which, in modified form, appears as Chapter II of this book.