The Psychology of Advertising in Theory and Practice —— A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

-----

ISBN: 9781330073124 出版年：2016 页码：451 Walter Dill Scott Forgotten Books

We would not call upon an architect to construct a modern Office building unless he knew something of the theory of architecture. We would not call upon a lawyer to defend us before the courts unless he knew something of the theory of law. Some states and cities require teachers to pass examinations on the theory of teaching before they are allowed to give instruction.