Seducing the Subconscious —— The Psychology of Emotional Influence in Advertising

----- 引诱潜意识：广告的情绪影响心理学

ISBN: 9780470974889 出版年：2012 页码：262 Robert Heath Wiley

Foreword ix Introduction 1 Part 1 Taking Advertising Apart 1 The Persuasion Model 15 2 Alternative Ideas 24 3 WhyWe Don t Pay Attention to Advertising 39 Part 1 Summary 48 Part 2 The Psychology of Communication 4 Learning and Attention 53 5 The Role of Memory 63 6 HowWe Process Communication 74 7 Problems with Getting Attention 85 Part 2 Summary 95 Part 3 Emotion and Consciousness 8 Emotional Processing 101 9 Our Adaptive Subconscious 111 10 Emotion and Attention 123 Part 3 Summary 133 Part 4 Decisions and Relationships 11 Decision-Making 137 12 The Power of Metacommunication 149 13 The Subconscious Seduction Model 160 Part 4 Summary 174 Part 5 Taking A Fresh Look at Advertising 14 Under the Radar 179 15 The Hidden Power of New Media 189 16 Legal, Decent, Honest, and Truthful? 198 17 How to Spot Subconscious Seduction 207 Conclusion 219 References 229 Index 239