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Newman, Martin

100 Practical Ways to Improve Customer Experience -- Achieve End-to-End Customer Engagement in a Multichannel World

100多种改善客户体验的实用方法：在多渠道世界中实现端到端的客户参与度

Kogan Page Newman, Martin McDonald, Malcolm

ISBN：9780749482671，出版年：2018，中图分类号：F7

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

Optimization methods Global optimization Experience sampling method Multi-objective optimization Augmented Lagrangian method Contingency approach Global optimal Critical communicative methodology Sum of perpetuities method Intercept method

The Power of Customer Experience -- How to Use Customer-centricity to Drive Sales and Profitability

客户体验的力量:如何使用客户中心性推动销售和盈利能力

Kogan Page Newman, Martin

ISBN：9781789667875，出版年：2021，中图分类号：F2

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.

Customer experience Consumer experience Customer to customer Consumer empowerment Experience sampling method Customer advocacy User experience evaluation Voice of the customer Language Experience Approach User driven