Marketing for Entrepreneurs and SMEs

ISBN: 9781984600929 出版年：2018 页码：218 Ashish Chandra Bibliotex

This book discusses many new and cutting edge opportunities available to entrepreneurs and SMEs in the global marketplace. It also offers tactical and strategic marketing approaches to help them succeed in the modern business world. The text also covers other, more practical, considerations like legal concerns, global monetary systems, global marketing, and global human resource management for entrepreneurs, providing a value-added learning experience.