Managerial Economics —— Markets and the Firm

----- 管理经济学：市场与企业

ISBN: 9780618988624 出版年：2011 页码：427 William Boyes Cengage

Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory "Managerial Economics" examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. "Managerial Economics" departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling - reinforced by real-life examples - to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Students learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for students in MBA programs and less quantitative courses, "Managerial Economics" demonstrates the power of economic insight on business decision making.