Nike Culture —— The Sign of the Swoosh

----- 耐克文化:Swoosh的标志

ISBN: 9780761961482 出版年：1998 页码：207 Goldman, Robert Papson, Stephen SAGE Publications Ltd

Suddenly the Swoosh Is Everywhere Just Metacommunicate It Nike and the Construction of a Celebrity Democracy Reflexivity and Irreverence Alienation, Hope and Transcendence Determinism or Determination? Transcending Difference? Representing Women in Nike's World There Are Many Paths to Heaven "Just Do It," but Not on "My Planet"