New Challenges to International Marketing

ISBN: 9781848554689 出版年：2009 页码：431 Tamer Cavusgil Rudolf R Sinkovics Pervez N Ghauri Emerald Publishing Limited

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.