Promotion, Recruitment and Retention of Members in Nonprofit Organizations

ISBN: 9781839826597 出版年：2021 页码：134 Cecilia Isabel Calderon Valencia Judith Cavazos-Arroyo Alfonso Lopez-Lira Arjona Emerald Publishing Limited

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.