Marketing for Nonprofit Organizations —— Insights and Innovations

----- 非营利组织的营销：洞察力和创新

ISBN: 9780190090807 出版年：2021 页码：241 Landreth Grau, Stacy Oxford University Press

The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.