Corporate Innovation and Entrepreneurship —— Entrepreneurial Development within Organizations

----- 企业创新与企业家精神：企业内部的企业发展

ISBN: 9781111526917 出版年：2011 页码：510 Donald F Kuratko Michael H Morris Jeffrey G Covin Cengage

CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP,International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today's dynamic business environment.