Leading Innovation, Creativity and Enterprise

ISBN: 9781472925398 出版年：2016 页码：257 Peter Cook Bloomsbury Publishing

Purpose – Less than 50 per cent of global Chief Ecology Officers believe their enterprises are adequately prepared to handle a volatile, uncertain, complex and ambiguous (VUCA) environment. The purpose of this paper is to examine how leaders encourage ideas that turn into profitable and sustainable innovations in a VUCA world, especially in what the author calls “Brain Based Enterprises” (BBEs). Design/methodology/approach – Through case studies, focused interviews. Findings – BBEs need more leadership than management and they use more collaborative approaches to business, working with colleagues, customers, even competitors in some areas to produce ingenious ideas for a sustainable world. Originality/value – The research from which this paper is written has matured for nearly 20 years, having written my first book on the topic in 1996. This represents tens of thousands of hours of diverse experience, working as a business practitioner across a wide range of sectors. The author has accelerated my thinking...