Business Acumen for Strategic Communicators —— A Primer

----- 战略传播者的商业敏锐性

ISBN: 9781838676629 出版年：2021 页码：333 Matthew W Ragas Ron Culp Emerald Publishing Limited

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.