The Branding of Tourist Destinations —— Theoretical and Empirical Insights

----- 旅游目的地品牌化：理论与实证视角

ISBN: 9781787693746 出版年：2018 页码：262 Mark Anthony Camilleri Emerald Publishing Limited

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.