Sociometrics and Human Relationships —— Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance

----- 社会计量学和人际关系:通过衡量分析社会网络来管理品牌、预测趋势,提高组织效率

ISBN: 9781787141131 出版年:2017 页码:512 Peter A Gloor Emerald Publishing Limited

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Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, and comes with a free academic license of Condor.

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