Social Network Analytics for Contemporary Business Organizations

ISBN: 9781522550976 出版年：2018 页码：321 Himani Bansal Gulshan Shrivastava Gia Nhu Nguyen Loredana-Mihaela Stanciu IGI Global

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.