Collaboration in Tourism Businesses and Destinations —— A Handbook

----- 旅游商务和旅行景点的合作：指南手册

ISBN: 9781783508112 出版年：2015 页码：368 Dogan Gursoy Melville Saayman Marios Sotiriadis Emerald Publishing Limited

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.