The Handbook of Managing and Marketing Tourism Experiences

ISBN: 9781786352903 出版年：2016 页码：584 Marios Sotiriadis Dogan Gursoy Emerald Publishing Limited

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.