How to Win at CRM —— Strategy, Implementation, Management

----- 如何在 CRM 中获胜：战略、实施与管理

ISBN: 9781498714709 出版年：2017 页码：239 Kinnett, Seth Auerbach Publications

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.