Nowadays, stakeholder consideration focuses as much on an organization's culture as bottom line – employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health.Too often, too many businesses see culture change as a project with a defined end point – once the project is considered 'done', the dominant culture re-emerges and things they were. Culture Shift guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioural economics, Culture Shift recognisdo not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them about identifying where they are now and how they make decisions, in order to help them form new habits to create a sustainable culture shift, from tthe organization's workforce to the bottom. Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization. The book explores how to communicate cultural expectatioof stakeholders; implement new, lasting habits in the workforce; effectively measure and track organizational culture; as well as deal with pushbaleadership when, as time passes, the planned culture shift risks falling lower on their agenda.
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