Acknowledgments Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change 1 Spoiling Survivor: The Anatomy of a Knowledge Community 2 Buying into American Idol: How We are Being Sold on Reality TV 3 Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling 4 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry 5 Why Heather Can Write: Media Literacy and the Potter Wars 6 Photoshop for Democracy: The New Relationship between Politics and Popular CultureConclusion: Democratizing Television?The Politics of ParticipationNotes Glossary Index About the Author
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