Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

ISBN: 9781466600959 出版年：2012 页码：388 Andreas Meier Laurent Donze IGI Global

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.