Essentials of Strategic Management

ISBN: 9781849201872 出版年：2012 页码：472 Pitt, Martyn R Koufopoulos, Dimitrios SAGE Publications Ltd

Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.