Foundations in Strategic Management

ISBN: 9781285057392 出版年：2013 页码：210 Jeffrey S Harrison Caron H St John Cengage

Introduce the most important theories and views in strategic management today with this concise, yet complete, text. Harrison/St. John's FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. The book thoroughly addresses the traditional economic process model and the resource-based model as well as the stakeholder theory. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena as well as more focused coverage of contemporary ethics. Streamlined content corresponds with the way most strategic management courses are taught, while offering the flexibility for you to customize your course with additional experiential exercises or readings.