Fair Trade —— Market-Driven Ethical Consumption

----- 公平交易:市场驱动的道德消费

ISBN: 9781412901048 出版年：2005 页码：288 Nicholls, Alex Opal, Charlotte SAGE Publications Ltd

Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?' and `What is the brand meaning of Fair Trade?'