Introduction - Rob Harrison, Terry Newholm and Deirdre Shaw PART ONE: THEORISING ETHICAL CONSUMPTION Philosophy and Ethical Consumption - Clive Barnett, Philip Cafaro and Terry Newholm The Consumer as Economic Voter - Roger A Dickinson and Mary L Carsky PART TWO: CAMPAIGNERS AND CONSUMERS A Brief History of Consumer Activism - Tim Lang and Yiannis Gabriel Pressure Groups, Campaigns and Consumers - Rob Harrison Informing Ethical Consumers - Hannah Berry and Morvern McEachern The Effectiveness of Ethical Consumer Behaviour - Scott Clouder and Rob Harrison PART THREE: UNDERSTANDING ETHICAL CONSUMERS Case Studying Ethical Consumers' Projects and Strategies - Terry Newholm Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption - H[ac]el[gr]ene Cherrier Modelling Consumer Decision Making in Fair Trade - Deirdre Shaw Identifying and Profiling Apparel Label Users - Marsha A Dickson Focus Group on Consumers' Ethical Beliefs - Barry Clavin and Alex Lewis Surveying Ethical and Environmental Attitudes - Robert Worcester and Jenny Dawkins PART FOUR: RESPONDING TO ETHICAL CONSUMERS Corporate Disclosure and Auditing - Carol A Adams and Ambika Zutshi Meeting the Ethical Gaze - Andrew Crane Challenges for Orientating to the Ethical Market
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