An Integrated Approach to New Food Product Development

ISBN: 9781420065534 出版年：2009 页码：506 CRC Press

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa